Appendix E

APNA Website Report September 2010

DATA FROM Oct 1, 2009 – Sept 23, 2010 – as compared with Oct 8, 2009 – Sept 30, 2009

  • Page Views: 942,741 – up 34.92%
    • Unique Page Views: 700,597 – up 38.82%
    • Most page views in one day: 5,924
    • Average number of pages per visit: 3.89
    • Average amount of time spent on the site: 3 minutes, 10 seconds – up .93%
  • Visits: 242,218 – up 34.90%
    • Number of visits per day: 676.59 – up 34.90%
    •  Most visits in one day: 2,670
  • Absolute Unique Visitors: 142,067 – up 30.55%
    • Most absolute unique visitors in one day: 2,451

CONTENT
Top 10 Pages

  1. Home page* – up 2.43%
  2. About PMHNs*– up 37.20%
  3. Annual Conference main page* (www.apna.org/AnnualConference) – up 62.43%
  4. Job Postings/APNA CareerLine* – up 32.41%
  5. State Chapters – up 118.40%
  6. CPI conference main page (www.apna.org/CPI) – up 198.37%
  7. Membership main page* – up 81.62%
  8. Member Application – up 143.92%
  9. Continuing Education main page – up 111.18%
  10. About APNA: An Introduction – up 70.36%

* Links to these pages are listed near the top of the results page for a google search of “psychiatric nursing”.

Top Landing Pages

  • Home page
  • About PMHNs
  • APNA Janssen Student Scholarship Program
  • Annual Conference main page
  • CPI conference main page

TRAFFIC SOURCES

  • 25.3% Direct Traffic
  • 21.92% Referring Sites – up 8.76%
    • Top 5 Referring Sites
      1. Member Bridge
      2. ANCC
      3. Survey Monkey
      4. Health e-careers
      5. Nursing World
  • 52.78% Search Engines – up 3.42%
  • Top 5 Traffic Sources Overall
    1. Google
    2. Direct
    3. Bing
    4. Yahoo
    5. Member Bridge

GEOGRAPHICAL LOCATION OF VISITORS

  • Top 5 Countries in Number of Visits
    1. United States – up 37.32%
    2. Canada – up 58.43%
    3. Philippines – up 7.22%
    4. United Kingdom – down 32.63%
    5. Pakistan – down .51%
  • Top 10 States in Number of Visits
    1. California
    2. New York
    3. District of Columbia
    4. Texas
    5. Pennsylvania
    6. Florida
    7. Illinois
    8. Ohio
    9. Virginia
    10. Massachusetts

 

The American Psychiatric Nurses Association is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.