Appendix F

APNA Social Networking Report September 2010

Member Bridge

Since Inception:

  • 16,207 visits to the site over the past year, 5,159 absolute unique visitors (97 visitors/day)
    • 70% Returning Visitors
    • 30% New Visitors
  • Members visit an average of 4.7 pages per visit and spend an average of 5 minutes on the site
  • 76,517 page views; 50,700 unique page views
    • Top 4 Pages Visited:
      • Message Digest (9,721)
      • Homepage (8,519)
      • My Profile (6,364)
      • Post a Reply (5,533)

eGroups:

  • 95 Communities
  • 1,391 Threads
  • 2,580 eGroup posts written
    • 1189 Reply to eGroup
    • 992 Reply to Sender
  • 696 Library Entries Posted
  • 7,116 Subscribers to the All-Purpose Discussion Forum
    • 387 Threads
    • 948 Posts
      • 559 Reply to eGroup
      • 638 Reply to Sender
    • 31 Files Uploaded
  • Committees are now following the discussions on the forum and using the topics brought up to guide their activities and stay connected to the membership.
    • Example: The Institute for Safe Environments took note of the discussion on safety checks, put together a survey on the matter, and sent it out to all members. The results will be posted on the web and presented at the conference.
  • 9 Member Created eGroups
    • Most Popular: Private Practice
      • 59 Subscribers
      • 32 Posts
  • 1,068 Contacts
    • 2,442 Contact Invitations Sent
    • 1,383 messages sent
    • 544 Profiles created
    • 1026 Connections made
  • 78 Blogs
  • Improvements Planned:
    • New landing pages for Communities
      • The Community members, the eGroup, and the Library will all be shown and accessible from one page.
      • Look will be similar to that of the homepage.
    • Open Committees
      • It will now be much easier for members to get involved by joining committees
        • Members will be able to go to the Committee eGroup section and join any committees they are interested in. They will then immediately begin receiving the group’s communications.

Facebook

  • 850 total “likes” (people who follow our facebook page)
    • 27% are ages 25-34
    • 26% are 35-44
    • 21% are 45-54
  • Average 3 new “likes” per day
  • 225 monthly active users
  • Average of 400 page views per week
  • About 3 APNA posts per week
    • 1 of which is a “Question of the Day”
      • Question elicits anywhere from 6 to 25 responses posted to our page
      • Question topic is taken from the most popular discussions on Member Bridge’s All Purpose Discussion Forum

Twitter

  • 28 followers
  • Average of 2 tweets per week
  • APNA follows ten organizations including NIMH and American Nurses Association

Wikipedia

  • APNA now has a Wikipedia page that describes the basic structure of the Association as well as providing general information about psychiatric mental health nursing.
    • Now appears in the Wikipedia listings of:
      • Nursing Organizations
      • Nursing Specialties
      • Nursing
      • Mental Health

Communications

  • Online:
    • 71 blast emails over the past year
    • Announcements on Member Bridge posted regularly
  • Print:
    • Mailings: CPI brochure (2 times), Conference brochure (2 times), May Newsletter, Elections packet, elections postcard, newsletter postcard
    • Advertisements in JAPNA