APNA Social Networking Report September 2010

Member Bridge

Since Inception:

• 16,207 visits to the site over the past year, 5,159 absolute unique visitors (97 visitors/day)
  • 70% Returning Visitors
  • 30% New Visitors
• Members visit an average of 4.7 pages per visit and spend an average of 5 minutes on the site
• 76,517 page views; 50,700 unique page views
  • Top 4 Pages Visited:
    • Message Digest (9,721)
    • Homepage (8,519)
    • My Profile (6,364)
    • Post a Reply (5,533)

eGroups:

• 95 Communities
• 1,391 Threads
• 2,580 eGroup posts written
  • 1189 Reply to eGroup
  • 992 Reply to Sender
• 696 Library Entries Posted
• 7,116 Subscribers to the All-Purpose Discussion Forum
  • 387 Threads
  • 948 Posts
    • 559 Reply to eGroup
    • 638 Reply to Sender
  • 31 Files Uploaded
• Committees are now following the discussions on the forum and using the topics brought up to guide their activities and stay connected to the membership.
  • Example: The Institute for Safe Environments took note of the discussion on safety checks, put together a survey on the matter, and sent it out to all members. The results will be posted on the web and presented at the conference.
• 9 Member Created eGroups
  • Most Popular: Private Practice
    • 59 Subscribers
    • 32 Posts
• 1,068 Contacts
  • 2,442 Contact Invitations Sent
  • 1,383 messages sent
  • 544 Profiles created
  • 1026 Connections made
• 78 Blogs
• Improvements Planned:
  • New landing pages for Communities
    • The Community members, the eGroup, and the Library will all be shown and accessible from one page.
    • Look will be similar to that of the homepage.
  • Open Committees
    • It will now be much easier for members to get involved by joining committees
      • Members will be able to go to the Committee eGroup section and join any committees they are interested in. They will then immediately begin receiving the group’s communications.

Facebook

• 850 total “likes” (people who follow our facebook page)
  • 27% are ages 25-34
  • 26% are 35-44
  • 21% are 45-54
• Average 3 new “likes” per day
• 225 monthly active users
• Average of 400 page views per week
• About 3 APNA posts per week
  • 1 of which is a “Question of the Day”
    • Question elicits anywhere from 6 to 25 responses posted to our page
    • Question topic is taken from the most popular discussions on Member Bridge’s All Purpose Discussion Forum

Twitter

• 28 followers
• Average of 2 tweets per week
• APNA follows ten organizations including NIMH and American Nurses Association

Wikipedia

• APNA now has a Wikipedia page that describes the basic structure of the Association as well as providing general information about psychiatric mental health nursing.
  • Now appears in the Wikipedia listings of:
    • Nursing Organizations
    • Nursing Specialties
    • Nursing
    • Mental Health
      

Communications

• Online:
  • 71 blast emails over the past year
  • Announcements on Member Bridge posted regularly
• Print:
  • Mailings: CPI brochure (2 times), Conference brochure (2 times), May Newsletter, Elections packet, elections postcard, newsletter postcard
  • Advertisements in JAPNA