Appendix C
2011 APNA Website Report

January 1, 2011 – September 15, 2011 (as compared with May 1, 2010 – December 31, 2010):

Visits / Visitors

Visits:  210,072 – up 23.58%
Visits per Day:  814.23 – up 17.35%

  • Highest on April 13, 2011 at 2,391 visits → APNA Janssen Student Scholarship Announcements
  • Second highest on April 12, 2011 at 1,954 visits → APNA Janssen Student Scholarship Announcements
  • Third highest on September 15, 2011 at 1,815 visits → Staffing Position Paper Announcement

Percentage of New Visits:  57.35% – up 3.78%
Average time on Site:  3:12

  • Longest time on site was Saturday, August 20, 2011 with 4:41

Absolute Unique Visitors:  128,536 – up 26.89%
Number of Visits on Mobile Devices:  11,897 – up 149.20%
Top Mobile Devices Used:

  1. iPhone:  4,736 – up 130.6%
  2. Android:  3,479 – up 160.6%
  3. iPad:  2,393 – up 384.41%
  4. iPod:  556 – up 77.64%
  5. Blackberry:  538 – up 32.51%

Number of Visits by Location:

 Top 5 Countries:

  1. United States – up 24.91%
  2. Canada – down 14.8%
  3. India  –  up 40.8%
  4. United Kingdom – up 23.34%
  5. Philippines – down 29.92%
  6. Pakistan – down 14.45%
  7. Australia – up 39.02%
  8. Japan – up 61.35%
  9. Saudi Arabia – up 15.71%
  10. Germany – up 23.81%

Top 5 States:

  1. California
  2. New York
  3. Texas
  4. Pennsylvania
  5. Florida

Page views / Top Content

Page views:  765,759 – up 17.22%
Pages per Visit:  3.65 – down 5.14%

  • Highest on April 13, 2011 at 7,209 page views à APNA Janssen Student Scholarship Announcements
  • Saturday, June 11, 2011 has the highest number of pages per visit with 4.60

Unique Page views:  587,611 – up 19.19%
Average time on Page:  1:13 – up 5.13%
Top Content:

  1. Home page* (www.apna.org)
  2. About PMHNs*
  3. Annual Conference main page* (www.apna.org/AnnualConference)
  4. Member Login page*
  5. APNA Janssen Scholarship (www.apna.org/StudentScholars)
  6. Job Postings / APNA CareerLine*
  7. Continuing Education main page (www.apna.org/CE)
  8. Graduate Programs by State
  9. CPI Conference main page (www.apna.org/CPI)
  10. Membership Categories: Types & Dues

Top 5 Landing Pages:

  1. Home page*
  2. About PMHNs*
  3. Annual Conference main page*
  4. APNA Janssen Student Scholarship Program
  5. Job Postings / APNA CareerLine*

* Links to these pages are listed at the top of the results page for a google search of “psychiatric nursing”.

Traffic Sources

  • Direct Traffic:  29.49%
    • Number of Visits directly to the site:  47,253 – up 24.11%
    • Average time on site when accessing directly:  2:42 – up 4.93%
    • Percentage of New Visits directly to the site:  57.27% – up 10.27%
  • Referring Sites:  18.65%
    • Number of Visits from referring sites:  39,186 – up 9.07%
    • Percentage of New Visits from referring sites:  47.37% – up 14.46%
    • Top 10 Referring Sites:
  1. community.apna.org (Member Bridge)
  2. nursecredentialing.org (ANCC)
  3. prweb.com (Press Releases)
  4. elearning.apna.org (APNA eLearning Center)
  5. facebook.com (Facebook)
  6. google.com (Google Search)
  7. nurse.org (NP Central)
  8. nursingsociety.org (Sigma Theta Tau)
  9. jap.sagepub.com (JAPNA)
  10. en.wikipedia.org (Wikipedia)
  • Search Engines:  58.85% – up 4.23%
    • Number of visits from search engines:  123,632 – up 28.80%
    • Pages per visit when accessing through search engines:  3.8
    • Top 5 Search Engines:
  1. Google – up 30.75%
  2. Bing – up 25.34%
  3. Yahoo! – up 19.81%
  4. Search – up 22.91%
  5. AOL – up 5.21%