C. Communications Report
  1. Press Releases
  2. Email Blasts and Website Communications
  3. APNA News – Online Newsletter
  4. Social Media

 


1. Press Releases
6 Press Releases Issued since June 2012. Data for each release is cumulative from date of release to 10/18/12. Online impressions measure how many times the press release link was seen on a website or via a newsfeed. Interactions include printing, forwarding, downloading a PDF version, clicking on a link or interacting with embedded Web site.

2. Email Blasts and Website Communications: June 1 – September 31, 2012

  • 25 blast emails since June 1, 2012
  • APNA Newsfeed Page
    • 54 posts to the Quick Updates section

3. APNA News – Online Newsletter

  • Emailed out Once a Month (4 sent June 1, 2012 – September 31, 2012)
    • 51,079 total newsletters sent – up 6.9%
      • Average of 12,770 per month
    • 3,770 total clicks (clicking on any links within newsletter) – up 24.4%
      • 942.5 average clicks per newsletter
    • 21.6% average open rate
  • Members’ Corner Issue – bi-monthly (July 2012, September 2012)
    • Members highlighted in Member Profiles and articles: Madeline A. Naegle, PhD, CNS-PMH, FAAN, Michelle Laraia, PhD, PMHNP, Jeannine Loucks, Thelma McKenzie, John Repique
    • 2 President’s Messages

4. Social Media

  • Facebook
    • 2,911 total fans – up 20.34%
      • 1,507 Engaged Users – up 8.43%
    • 41,025 unique users reached – up 3.58%
      (The number of people who have seen any content associated with APNA’s Facebook page)
    • People sharing stories about APNA’s Page: 950 Unique Users – up 7.58%
      (Includes liking the page, posting to wall, liking, commenting on or sharing a post, answering a Question, RSVPing to an event, mentioning Page, phototagging Page, or checking in)
    • 130,475 Impressions – down 1.96%
    • 26,771 Post Views – down 1.63%
      • Most Popular Post – “Wednesday Question:  If you could give your patients one thing, what would it be?”
        • Reached 1,565 Users
        • 40 Responses
    • About 3 APNA posts per week
  • Twitter
    • 1,113 followers +20.58%
    • 1,107 total Tweets
      • Average of 7 tweets per week
    • Following 380
  • Pinterest
    • 82 Followers – up 62%
    • 5 Boards: Paving the Way, CPI, Annual Conference, Reading List, Chapters
      • 89 Pins