Communications Report
  1. Press Releases
  2. Email Blasts and Website Communications
  3. APNA News – Online Newsletter
  4. Social Media

1. Press Releases
6 Press Releases Issued since June 2013. Data for each release is cumulative from date of release to 9/27/13. Online impressions measure how many times the press release link was seen on a website or via a newsfeed. Interactions include printing, forwarding, downloading a PDF version, clicking on a link or interacting with embedded Web site.

  • 9/18/13 20 Nursing Students Awarded 2013 APNA Board of Directors Student Scholarships by the American Psychiatric Nurses Association
    • Online Impressions: 54,219
    • Full Page Reads: 1,481
    • Interactions: 149
    • Sent to each student’s school
  • 9/27/13 American Psychiatric Nurses Association Identifies Urgent Need for Competency-Based Suicide Prevention Training for Psychiatric Mental Health RNs
    • Online Impressions: 43,390
    • Full Page Reads: 1,393
    • Interactions: 320
  • 8/20/13 Affordable Care Act Resource Center for Nurses and Mental Health Professionals Launched by the American Psychiatric Nurses Association
    • Online Impressions: 57,066
    • Full Page Reads: 1,100
    • Interactions: 175
  • 7/31/13 American Psychiatric Nurses Association Announces Recipients of the 2013 APNA Annual Awards
    • Online Impressions: 50,389
    • Full Page Reads: 1,013
    • Interactions: 166
    • Sent to each Awards recipients’ institution
  • 6/28/13 American Psychiatric Nursing Foundation Awards Research Grants to Two Doctoral Nursing Students
    •  Online Impressions: 66,752
    • Full Page Reads: 921
    • Interactions: 43

2. Email Blasts and Website Communications: June 1, 2013 – August 31, 2013

  • 39 blast emails since June 1, 2012
    • Piloted use of targeted email campaigns
    • Used a third party service to reach out to nurses in the San Antonio area about the Annual Conference
  • APNA Newsfeed Page
    • 33 posts to the Quick Updates section

3. APNA News – Online Newsletter

  • Emailed out Once a Month (3 sent June 1, 2013 – August 31, 2013)
    • 60,543 total newsletters sent (+6.26%)
    • 3,137 total clicks (clicking on any links within newsletter)
      • 784.25 average clicks per newsletter (-5.5%)
    • 26.3% average open rate (+4.8%)
  • Members’ Corner Issue – bi-monthly (June 2013, August 2013)
    • 2 Members highlighted in Member Profiles: Nidhi Chaborha and Kathleen Baltazar
    • 2 President’s Messages
    • Members featured in Member News: 11

4. Social Media (June 1, 2013 – August 31, 2013)

  • Facebook
    • 4,076 total fans +7.8%
    • 35 Posts
    • About 3 APNA posts per week
  • Twitter
    • 1,256 followers +26.6%
    • 1,183 total Tweets (Cumulative)
      • Average of 15 tweets per week
    • Following 394
  • Pinterest
    • 158 Followers
    • 5 Boards: Paving the Way, CPI, Annual Conference, Reading List, Chapters
      • 103 Pins
  • Google +
    • APNA has a Google+ Page and  has added the +1 to several pages of the site
    • This will primarily help with search engine optimization as Google gives
    • 257 have put our page in their circles (equivalent to liking a page on Facebook)
    • APNA Google Plus accounts listed as 99 Google Plus Accounts Every Nurse Should Follow by LPNtoBSNonline.org