Website Report

1. APNA Website (http://www.apna.org)
2. Member Bridge (http://community.apna.org)

 



APNA WEBSITE

From June 1, 2013 to August 31, 2013 (as compared to June 1, 2012 – August 31, 2012):

Visits / Visitors

  • Visits:  108,289 – up 12.31%
  • Visits per Day:  1,177 – up 12.31%
    • Highest on August 8 at 1,994 visits à Introducing Simon & Verna Email
  • Unique Visitors:  70,605 – up 9.36%
  • Number of Visits on Mobile Devices:  12,523 – up 25.26%
  • Number of Visits by Location:
  1. United States – up 10.34%
  2. India  – up 98.54%
  3. Canada – up 24%
  4. Philippines – up 79.2%
  5. United Kingdom – up 8.39%
  6. Australia – up 0.2%
  7. Pakistan – up 49%
  8. Malaysia – up 121.48
  9. Japan – up 21.05%
  10. South Africa – up 122.22%

Page views / Top Content

  • Page views:  330,545 (up 10.71%)
    • Highest on June 17 at 5,534 page views à Announcing the New Members of the APNA Board of Directors Email Blast
    • Unique Page views:  259,085 (up 12.08%)
  • Average Time on Page:  1:31 – up 1.64%
  • Top Content June 1, 2013 – August 31, 2013:
  1. APNA Homepage – up 3.56%
  2. About PMH Nurses – up 10.24%
  3. Account Login page
  4. Annual Conference – up 47.21%
  5. Graduate Programs by State – up 10.15%
  6. Sample Board Meeting Minutes
  7. Continuing Education – up 20.02%
  8. Member Application – up 18.92%
  9. 2013 Program and Schedule
  10. Annual Conference Registration Information – up 50.03%


Traffic Sources

  • Direct Traffic:  20.8% of all traffic
    • 22,471 visits – up 9.94%
  • Referring Sites:  13.6%
    • 14,704 visits – down 6.5%
    • Top Referring Sites:
      1. Member Bridge – 1,963 (up 31.57%)
      2. eLearning Center – 1,716 (up 24.08%)
      3. Nursecredentialing.org – 1,060 (up 25.3%)
      4. Press Releases/prweb.com – 827 (up 93.68%)
      5. Evaluations Site (used for CPI and Annual Conference) – 682 (up 147.1%)
      6. Nursingworld.org - 459 (up 19.53%)
      7. Facebook – 373 (down 16.74%)
      8. JAPNA – 300 (up 24.48%)
      9. Nurse.org – 253 (up 4.55%)
      10. Allnurses.com – 153 (up 7.75%)
         
  • Search Engines:  64.3% of all visits
    • 69,608 visits – up 15.57%
       

Content Additions/Revisions

  • Homepage
    • Graphics to highlight the Annual Conference
  • Resource Center
    • 43 New Resources Added
    • New Section: Affordable Care Act
    • Reformatted: Substance Use Resources
  • Committees
    • New Section: Council Toolkit


 



MEMBER BRIDGE

From June 1, 2013 to August 31, 2013 (as compared to June 1, 2013 – August 31, 2013):

Visits

  • 11,232 visits to the site – up 19.67%
  • 5,906 unique visitors – up 23.92%
    • 4,392 New Visitors – up 4.25 %
    • 2,355 Unique Log Ins (7/2/13-9/29/13 only)
    • 10186 total Log Ins (7/2/13-9/29/13 only)
  • Members visit an average of 5 (down 9.69%) pages per visit
  • 56,198 page views – up 8.07%
    • Top Pages Visited:
       
    1. Member Bridge Home (3,387) - up 16.4%
    2. All-Purpose Discussion Forum (3,381) – down 3.62%
    3. Member Profile (2,999) – up 9.77%
    4. Post Reply (1,322) – up 25.31%
    5. My Communities (1,113) – up 53.73%

Communities

  • 369 Communities
  • 28,884 Content Contributions (Cumulative)
    • 1,067 total eGroup posts written
      • 549 New threads
      • 518 Reply to eGroup
      • 351 Reply to Sender
    • Library entries viewed 5,081 times
      • 127 Library entries posted
      • Top Entry: Exercise for Depression/Anxiety (84 downloads)
      • Most Popular Search Terms: ECT, recovery, report, failed exam, conference, ANCC Exam
  • 8,058 Subscribers to the All-Purpose Discussion Forum
  • 451 Posts
    • 240 Reply to eGroup
    • 299 Reply to Sender
    • 302 New Threads
    • 415 Unique Authors
  • 813 Profiles with pictures (Cumulative)
  • 2,848 connections made (Cumulative)
  • 1,801 Profiles created (Cumulative)
  • Top 5 Most Engaged Members (This is determined by their number of contacts, messages posted, documents uploaded, subscriptions, etc.)
    1. R. John Repique
    2. Diane Allen
    3. David Moncik
    4. Leslie Oleck
    5. Kathryn Johnson
       
  • 20 Blogs Written
    • 13 Comments
    • Blogs viewed 13,999 times