APNA Website Report September 2010

DATA FROM Oct 1, 2009 – Sept 23, 2010 – as compared with Oct 8, 2009 – Sept 30, 2009

• Page Views: 942,741 – up 34.92%
  • Unique Page Views: 700,597 – up 38.82%
  • Most page views in one day: 5,924
  • Average number of pages per visit: 3.89
  • Average amount of time spent on the site: 3 minutes, 10 seconds – up .93%
• Visits: 242,218 – up 34.90%
  • Number of visits per day: 676.59 – up 34.90%
  •  Most visits in one day: 2,670
• Absolute Unique Visitors: 142,067 – up 30.55%
  • Most absolute unique visitors in one day: 2,451

CONTENT
Top 10 Pages

1. Home page* – up 2.43%
2. About PMHNs*– up 37.20%
3. Annual Conference main page* (www.apna.org/AnnualConference) – up 62.43%
4. Job Postings/APNA CareerLine* – up 32.41%
5. State Chapters – up 118.40%
6. CPI conference main page (www.apna.org/CPI) – up 198.37%
7. Membership main page* – up 81.62%
8. Member Application – up 143.92%
9. Continuing Education main page – up 111.18%
10. About APNA: An Introduction – up 70.36%

* Links to these pages are listed near the top of the results page for a google search of “psychiatric nursing”.

Top Landing Pages

• Home page
• About PMHNs
• APNA Janssen Student Scholarship Program
• Annual Conference main page
• CPI conference main page

TRAFFIC SOURCES

• 25.3% Direct Traffic
• 21.92% Referring Sites – up 8.76%
  • Top 5 Referring Sites
    1. Member Bridge
    2. ANCC
    3. Survey Monkey
    4. Health e-careers
    5. Nursing World
• 52.78% Search Engines – up 3.42%
• Top 5 Traffic Sources Overall
  1. Google
  2. Direct
  3. Bing
  4. Yahoo
  5. Member Bridge

GEOGRAPHICAL LOCATION OF VISITORS

• Top 5 Countries in Number of Visits
  1. United States – up 37.32%
  2. Canada – up 58.43%
  3. Philippines – up 7.22%
  4. United Kingdom – down 32.63%
  5. Pakistan – down .51%
• Top 10 States in Number of Visits
  1. California
  2. New York
  3. District of Columbia
  4. Texas
  5. Pennsylvania
  6. Florida
  7. Illinois
  8. Ohio
  9. Virginia
  10. Massachusetts