Appendix E

APNA Website Report September 2010

DATA FROM Oct 1, 2009 – Sept 23, 2010 – as compared with Oct 8, 2009 – Sept 30, 2009

  • Page Views: 942,741 – up 34.92%
    • Unique Page Views: 700,597 – up 38.82%
    • Most page views in one day: 5,924
    • Average number of pages per visit: 3.89
    • Average amount of time spent on the site: 3 minutes, 10 seconds – up .93%
  • Visits: 242,218 – up 34.90%
    • Number of visits per day: 676.59 – up 34.90%
    •  Most visits in one day: 2,670
  • Absolute Unique Visitors: 142,067 – up 30.55%
    • Most absolute unique visitors in one day: 2,451

CONTENT
Top 10 Pages

  1. Home page* – up 2.43%
  2. About PMHNs*– up 37.20%
  3. Annual Conference main page* (www.apna.org/AnnualConference) – up 62.43%
  4. Job Postings/APNA CareerLine* – up 32.41%
  5. State Chapters – up 118.40%
  6. CPI conference main page (www.apna.org/CPI) – up 198.37%
  7. Membership main page* – up 81.62%
  8. Member Application – up 143.92%
  9. Continuing Education main page – up 111.18%
  10. About APNA: An Introduction – up 70.36%

* Links to these pages are listed near the top of the results page for a google search of “psychiatric nursing”.

Top Landing Pages

  • Home page
  • About PMHNs
  • APNA Janssen Student Scholarship Program
  • Annual Conference main page
  • CPI conference main page

TRAFFIC SOURCES

  • 25.3% Direct Traffic
  • 21.92% Referring Sites – up 8.76%
    • Top 5 Referring Sites
      1. Member Bridge
      2. ANCC
      3. Survey Monkey
      4. Health e-careers
      5. Nursing World
  • 52.78% Search Engines – up 3.42%
  • Top 5 Traffic Sources Overall
    1. Google
    2. Direct
    3. Bing
    4. Yahoo
    5. Member Bridge

GEOGRAPHICAL LOCATION OF VISITORS

  • Top 5 Countries in Number of Visits
    1. United States – up 37.32%
    2. Canada – up 58.43%
    3. Philippines – up 7.22%
    4. United Kingdom – down 32.63%
    5. Pakistan – down .51%
  • Top 10 States in Number of Visits
    1. California
    2. New York
    3. District of Columbia
    4. Texas
    5. Pennsylvania
    6. Florida
    7. Illinois
    8. Ohio
    9. Virginia
    10. Massachusetts