2011 Secretary’s Report

The APNA Secretary is responsible for corporate records and taking meeting minutes during official meetings of the APNA Board of Directors. During the past year, the Board of Directors conducted face-to-face meetings on October 12-13, 2010, February 17-18, 2011, and June 15-17, 2011. Conference calls were held on November 9, 2010, December 14, 2010, January 11, 2011, March 14, 2011, April 12, 2011, May 10, 2011, July 12, 2011, August 9, 2011 and September 13, 2011.

Membership has increased since the last activity report. Based on dues revenue collected from January 1, 2011 through September 15, 2011, there has been an increase of 14%. Current membership as of September 15, 2011 is 7,675. There have been 2,047 new members from September 16, 2010 to September 15, 2011.

During the past year, the website has continued to help APNA serve as your resource for psychiatric mental health nursing. Page visits to the site are up 24%, while unique page views are up almost 20%. A newsfeed page has been added that shows the stream of all APNA activities in one place.  The APNA eLearning Center was launched in March 2011 and has had 10,447 visits thus far with a total of 1,009 orders. For more details on the website’s top content, top traffic sources, etc., see the full Website Report in Appendix C.

APNA has begun issuing press releases to increase its visibility.  Nine releases have been sent out since January 2011.  These releases have received a total of 716,934 online impressions, or number of times a press release link was seen on a website or via a newsfeed.

Our members-only networking site Member Bridge continues to grow in scope and utility for the members.  Visits to the site have increased by 152.23% over the last year with 37,966 visits.  More than 5,118 eGroup posts have been written in more than 230 communities. In the All-Purpose Discussion Forum alone, 6,542 subscribers have posted over 2,297 replies. Through this forum, APNA committees are also able to learn what topics are important to the membership and further their work in those areas.

APNA’s Facebook page has a 54% increase in total fans (1,824). With about 3 posts per week, APNA’s “Question of the Day” has become a must-read post, eliciting anywhere from 6 to 26 responses posted onto our page. New “Contact Us” functionality has resulted in inquiries from psychiatric nurses from all over the world.  For more detailed statistics on the use of Member Bridge and our social networking sites, see the full Communications Report in Appendix D.

We continue to reach the membership through as many communication avenues as possible.

Respectfully submitted,

Diane Wieland
APNA Secretary