APNA 2011 eLearning Center Report

Site Analytics

From March 15, 2011 (date of launch) to September 15, 2011:

Visits:  10,447
Visits per Day:  56.47

  • Highest on Thursday, August 25, 2011 at 213CPI Online 2011 podcasts made available
  • Second highest on Wednesday, September 7, 2011 at 204 email sent “Celebrate National Recovery Month with Free CE!”

Percentage of New Visits:  62.22%
Absolute Unique Visitors:  6,521
Number of Visits on Mobile Devices:  379

Number of Visits by Location:

  1. United States
  2. Canada
  3. Australia
  4. United Kingdom
  5. India

Page Views:  50,943

  • Highest on Thursday, August 25, 2011 at 1,200 à CPI Online 2011 podcasts made available
  • Second highest on Wednesday, September 7, 2011 at 932 à email sent “Celebrate National Recovery Month with Free CE!”

Pages per Visit:  4.88

  • Most pages per visit on Sunday, August 14, 2011 at 8.79
  • Second most pages per visit on Friday, April 1, 2011 at 8.10

Average Time on Site:  4:22

  • Longest average time on site in one day:  Sunday, August 14, 2011 at 9.43

Top Content:

  1. eLearning Home page
  2. My eLearning History
  3. CPI Online
  4. Cart
  5. APNA Webinars

From August 15, 2011 – September 15, 2011 (as compared to July 14, 2011 – August 14, 2011):

Visits:  2,413 – up 71.13%
Visits per Day:  75.41 – up 71.13%
Percentage of New Visits:  58.18% down 4.27%
Absolute Unique Visitors:  1,633 – up 62.33%
Number of Visits on Mobile Devices:  147 – up 143.18%
Page views:  12,204 – up 84.13%
Pages per Visit: 5.06 – up 7.59%
Unique Page views:  7,591 – up 78.32%
Time on Site: 4:56 – up 12.66%

Traffic Sources

  • Direct Traffic:  18.69% up 183.37%
    • Number of visits directly to the site:  451 – up 384.95%
    • Average time on site when accessed directly:  4:26 – up 66.43%
    • Number of pages per visit when access directly:  4.92 – up 20.52%
    • Percent of new visits directly to the site:  71.18%
  • Referring Sites:  78.74% down 8.62%
    • Number of visits from referring sites:  1,900 – up 56.38%
    • Average time on site when referred:  5:02 – up 5.31%
    • Pages per visit when accessed by referral:  5.12 – up 2.19%
  • Search Engines:  2.57% down 64.48%
    • Top 5 Search Engines
  1. Google
  2. Bing
  3. AOL
  4. Search
  5. Yahoo!

Orders

Total Orders:  1009
Repeat Orders (orders made by someone who has placed an order before):  450 (22.4%)
Orders Containing More than 1 content item:  208 (20.6%)
Orders by Non-members:  24 (2.4%)
Orders with a Cart Total of $0.00 (free content or bonus points use):  804 (79.7%)

Orders Using Bonus Points:  547 (54.2%)
Total Number of Bonus Points Used:  7099.5

  • Average # of Bonus Points Used Per Order:  13

Number of Sessions Added Since March:  17

  • Antiviral Drugs and Mood Disorders – 1.0 contact hours
  • Clinical Pearls in Psychopharmacology – 2.0 contact hours
  • Defensible, Rational, and Compassionate Pain Management – 1.5 contact hours
  • Guide to Rational Prescribing: Neurophysiology and Drug Mechanisms of Action – 3.0 contact hours
  • Key Elements for Conducting the One Hour Face-to-Face Assessment for Patients in Restraints or Seclusion – 1.0 contact hours
  • Managing Multiple Chronic Conditions: Key Cardiometabolic Indicators – 1.25 contact hours
  • Medication Management in Late Adulthood – 1.5 contact hours
  • Migraine Headaches: An Interactive Presentation – 1.0 contact hours
  • Neurology of Pain – 1.5 contact hours
  • Pediatric Psychotropic Medication Adherence – 1.5 contact hours
  • Post Traumatic Stress Disorder and Chronic Pain – 1.5 contact hours
  • Primer on Electronic Prescribing: Time to Get Onboard – 1.5 contact hours
  • Recovery and Adherence: Illness Cognition from Anosognosia to Adjustment – 1.5 contact hours
  • Recovery Perspectives on Medications – 1.0 contact hours
  • Sleep, Chronic Pain, and Depression – 1.5 contact hours
  • Trauma in Historical Context: The Native American Perspective – 1.5 contact hours
  • Using Trauma Informed Principles in Nursing Practice: Medication Management – 1.5 contact hours

On September 7, 2011, it was announced that during the entire month of September the session “An American Resurrection: A Journey of Trauma and Triumph” (keynote presentation from the 2010 Annual Conference) is free to APNA members in honor of National Recovery Month. Since then, 71 members have taken advantage of this offer (in just 10 days!).