Secretary's Report

The APNA Secretary is responsible for corporate records and taking meeting minutes during official meetings of the APNA Board of Directors. During the past year, the Board of Directors conducted face-to-face meetings on October 18, 2011, February 16-18, 2012, and June 13-15, 2012. Conference calls were held on November 8, 2011, December 13, 2011, January 10, 2012, March 13, 2012, April 10, 2012, May 8, 2012, July 9, 2012, August 14, 2012, September 11, 2012, and October 9, 2012.

Membership has increased since the last activity report. Based on dues revenue collected from January 1, 2012 through October 15, 2012, there has been an increase of 7.3% over the same period last year. Current membership as of September 30, 2012 is 8,293. New members from September 16, 2011 to September 15, 2012 are 2,284, and is an increase over the same period a year ago of 11.6%

During the past year, the website has continued to help APNA serve as your resource for psychiatric mental health nursing. Visits to the site are up 22.93%, while unique page views are up almost 7%, and the amount of time spent on a page on our site has increased by 17%. The newsfeed page continues to be updated in order to show the stream of all APNA activities in one place.  Over the past year the eLearning Center and has had 35,042 visits with a total of 5,794 orders. For more details on the website’s top content, top traffic sources, etc., see the full report in Appendix D.

APNA has continued to issue press releases to increase its visibility.  Ten releases have been sent out over the past year.  This engendered 501,511 online impressions or number of times a press release link was seen on a website or via a newsfeed.

Our members-only networking site Member Bridge continues to grow in scope and utility for the members.  Unique visits to the site have increased by 18% over last year with 39,523 total visits.  Almost 5,000 eGroup posts have been written in more than 300 communities. In the All-Purpose Discussion Forum alone, 2,026 authors have posted 2,229 messages. Through this forum, APNA committees are also able to learn what topics are important to the membership and further their work in those areas.

APNA’s Facebook page has a 59% increase in total fans (2,911). With about 3 posts per week, APNA’s “Question of the Day” has become a must-read post, eliciting anywhere from 6 to 26 responses posted onto our page. We now have 1,113 followers on Twitter and average about seven tweets per week. For more detailed statistics on the use of Member Bridge and our other social networking sites, see the full report in Appendix D.

We continue to reach the membership through as many communication avenues as possible.

Respectfully submitted,

Diane Wieland, Diane M. Wieland, PhD, RN, PMHCNS-BC
Secretary