1. Press Releases
2. Email Blasts and Website Communications
3. APNA News – Online Newsletter
4. Social Media

1. Press Releases
6 Press Releases Issued since June 2012. Data for each release is cumulative from date of release to 10/18/12. Online impressions measure how many times the press release link was seen on a website or via a newsfeed. Interactions include printing, forwarding, downloading a PDF version, clicking on a link or interacting with embedded Web site.

• 09/26/12 SBIRT Early Screening and Intervention Approach for Substance Use Disorders Endorsed by American Psychiatric Nurses Association
  • Online Impressions: 53,174
  • Full Page Reads: 598
  • Interactions:  102
• 09/13/12 American Psychiatric Nurses Association Celebrates National Recovery Month and National Wellness Week with Free Continuing Education on Psychopharmacology and Recovery
  • Online Impressions: 43,649
  • Full Page Reads: 690
  • Interactions: 63
• 08/27/12 30 Nursing Students Awarded 2012 APNA Janssen Student Scholarships by the American Psychiatric Nurses Association
  • Online Impressions: 38,061
  • Full Page Reads: 767
  • Interactions: 53
• 08/16/12 The American Psychiatric Nurses Association Applauds the Release of New Criteria for Evaluation of Nurse Practitioner Programs
  • Online Impressions: 52,038
  • Full Page Reads: 1,305
  • Interactions: 191
• 07/31/12 American Psychiatric Nurses Association Announces Recipients of the 2012 APNA Annual Awards
  • Online Impressions: 36,158
  • Full Page Reads: 1,236
  • Interactions: 150
• 07/11/12 Military Mental Health and Psychiatric Medication Practices: New Online Continuing Nursing Education Released by the American Psychiatric Nurses Association
  • Online Impressions: 41,582
  • Full Page Reads: 1,038
  • Interactions: 108

2. Email Blasts and Website Communications: June 1 – September 31, 2012

• 25 blast emails since June 1, 2012
• APNA Newsfeed Page
  • 54 posts to the Quick Updates section

3. APNA News – Online Newsletter

• Emailed out Once a Month (4 sent June 1, 2012 – September 31, 2012)
  • 51,079 total newsletters sent – up 6.9%
    • Average of 12,770 per month
  • 3,770 total clicks (clicking on any links within newsletter) – up 24.4%
    • 942.5 average clicks per newsletter
  • 21.6% average open rate
• Members’ Corner Issue – bi-monthly (July 2012, September 2012)
  • Members highlighted in Member Profiles and articles: Madeline A. Naegle, PhD, CNS-PMH, FAAN, Michelle Laraia, PhD, PMHNP, Jeannine Loucks, Thelma McKenzie, John Repique
  • 2 President’s Messages

4. Social Media

• Facebook
  • 2,911 total fans – up 20.34%
    • 1,507 Engaged Users – up 8.43%
  • 41,025 unique users reached – up 3.58%
    (The number of people who have seen any content associated with APNA’s Facebook page)
  • People sharing stories about APNA’s Page: 950 Unique Users – up 7.58%
    (Includes liking the page, posting to wall, liking, commenting on or sharing a post, answering a Question, RSVPing to an event, mentioning Page, phototagging Page, or checking in)
  • 130,475 Impressions – down 1.96%
  • 26,771 Post Views – down 1.63%
    • Most Popular Post – “Wednesday Question:  If you could give your patients one thing, what would it be?”
      • Reached 1,565 Users
      • 40 Responses
  • About 3 APNA posts per week
• Twitter
  • 1,113 followers +20.58%
  • 1,107 total Tweets
    • Average of 7 tweets per week
  • Following 380
• Pinterest
  • 82 Followers – up 62%
  • 5 Boards: Paving the Way, CPI, Annual Conference, Reading List, Chapters
    • 89 Pins