D. Website Report

1. APNA Website (http://www.apna.org)
2. Member Bridge (http://community.apna.org)

 


APNA WEBSITE
From June 1, 2012 to September 30, 2012 (as compared to January 31, 2012 – May 31, 2012):

Visits / Visitors

Visits:  130,226 – up 10.63%

  • New Visits: 59.92% - up 1.28%

Visits per Day:  1,067.42 – up approx 10.9%

  • Highest on June 27, 2012 at 2,657 visitsà the day we sent the email “This could be YOU or your student!” (2 weeks to submit an APNA Janssen Student Scholar Application Reminder)

Unique Visitors:  85,848 – up 11.34%
Number of Visits on Mobile Devices:
 18,954 – up 47.33%

Number of Visits by Location:

  1. United States – up 11.18%
  2. Canada – down 6.94%
  3. United Kingdom  – down 6.81%
  4. India  – down 7.66%
  5. Philippines – down 5.03%
  6. Mexico – up 360.84%
  7. Australia – down 5.26%
  8. Pakistan – down 18.08%
  9. Saudi Arabia – up 15.28%
  10. Japan  –  up 16.67%

Page views / Top Content

Page views:  402,551 (up 6.51%)

Pages per Visit:  3.09 (down  from 3.21)

  • Highest on June 27 at 6,388 page views à sent the “This could be YOU or your student!” email  (2012 APNA Janssen Student Scholars)

Unique Page views:  311,490 (up 7.97%)

Average Time on Page:  1:30 – up 9.38%

Top Content June 1, 2012 to October 15, 2012:

  1. APNA Homepage – up 2.06%
  2. About PMH Nurses – down 1.64%
  3. Member Login page – up 7.56%
  4. Annual Conference – up 47.68%
  5. APNA Janssen Student Scholarship – up 821.82%
  6. Graduate Programs by State – up 9.66%
  7. Continuing Education – up 0.33%
  8. Member Application – down 1.87%
  9. Membership in the American Psychiatric Nurses Association – up 67.89%
  10. APNA 26th Annual Conference Registration Information – up 54,020%

 


MEMBER BRIDGE

June 1, 2012 – September 30, 2012 (As compared to June 1, 2011 – September 30, 2011)

Visits

  • 12,565 visits to the site – up 3.75%
  • 6,055 unique visitors – up 15.03%
    • 37.13% New Visitors – up 12.73%
    • 7,378 Unique Log Ins
    • 124,191 total Log Ins
  • Members visit an average of 5.62 (+8.39%) pages per visit and spend an average of 5.01 (-7.29%) minutes on the site
  • 70,104 page views – up 12.45%
    • Top Pages Visited:
      • Homepage (7,629) – up 38.01%

All-Purpose Discussion Forum (5,145) up 157.35%

  • My Profile (3,494) – down 22.9%
  • Search (1,605) – up 0.12%

Communities

  • 7,391 Subscribers to the All-Purpose Discussion Forum
  • 590 Posts
    • 333 Reply to eGroup
    • 314 Reply to Sender
    • 257 New Threads
  • 628 Profiles with pictures (Cumulative)
  • 117 Connections made
  • 578 messages sent
  • 1,476 Profiles created (Cumulative)
  • Top 5 Most Engaged Members (This is determined by their number of contacts, messages posted, documents uploaded, subscriptions, etc.)
    1. R. John Repique
    2. Geoff Phillips McEnany
    3. Kevin Osborne
    4. David Keller
    5. Sandra Brooks
  • 21 Blogs Written
    • 11 Comments
    • Blogs viewed 10,326 times

APNA Mentor Match

  • Launched September 14, 2012
  • 35 Mentees enrolled
  • 16 Mentors enrolled
  • 1 Mentoring relationship established
  • Mentor Match Site Analytics (Launch date 9/14/12 – 10/14/12)
    • About Mentor Match: 145 Page Views
    • Enroll as Mentee: 117 Page Views
    • Enroll as Mentor: 48 Page Views
    • Find Mentor: 28

Traffic Sources

  • Direct Traffic:  20.10% - up 4.1%
  • Referring Sites:  15.67% – down 1.72%
    • Top Referring Sites:
      1. APNA eLearning Center – 2,103 (down 0.85%)
      2. Member Bridge – 1,978 (down 2.22%)
      3. Nursecredentialing.org – 1,263  (up 54.41%)
      4. Yahoo Mail – 842 (up 60.38%)
      5. Facebook – 533 (up 43.28%)
      6. Nursingworld.org – 517 (down 5.31%)
      7. Press Releases/prweb.com – 510 (down 41.71%)
      8. National Student Nurses Association – 472 (up 2.16%)
      9. Google – 445 (up 185.26%)
      10. Nurse.org – 404 (down 17.55%)
  • Search Engines:  64.20% – down 2.39%
    • Top search words:
      1. APNA – up 29.13%
      2. American Psychiatric Nurses Association – down 13.47%
      3. Psychiatric nurse – up 9.37%
      4. Psychiatric nurse practitioner – up 13.05%
      5. Psychiatric nursing – down 11.04%
      6. Psych nurse – 13.13%
      7. Psychiatric nurse practitioner salary – down 4.83%
      8. Apna.org – down 18.89%
      9. Mental health nursing – up 1.75%
      10. Psych nursing – up 3.79%
         

Content Additions/Revisions

Homepage

  • Format simplified for usability
  • Join and Renew buttons added

About APNA

  • New Page: APNA Press Releases

Membership

  • Entire section revamped to make more user-friendly and easier to renew/join

Resource Center

  • 44 New Resources Added
  • New Publications Discounts: $100 off  training DVD on movement disorder identification and assessment, 35% off subscription to Journal of Psychosocial Nursing and Mental Health Services

Member Bridge

  • Mentor Match Content Added