APNA Secretary's Report

The APNA Secretary is responsible for corporate records and taking meeting minutes during official meetings of the APNA Board of Directors. During the past year, the Board of Directors conducted face-to-face meetings on October 8, 2013, February 21-22, 2014, and June 17-18, 2014. Conference calls were held on November 12, 203, December 10, 2013, January 13, 2014, February 5, 2013, March 11, 2014, April 8, 2014, May 13, 2014, July 8, 2014, August 12, 2014, September 9, 2014, and October 14, 2014.

Membership has increased since the last activity report. Based on dues revenue collected from January 1, 2014 through September 30, 2014, there has been an increase of 6.5% over the same period last year. Current membership as of September 30, 2014  is 9568. New members from October 1, 2013 to September 30, 2014 are 2,285, and is an increase over the same period a year ago of 2.1%

During the past year, the website has continued to help APNA serve as your resource for psychiatric mental health nursing. Visits to the site are up 13%, the number of people who have visited our site has increased by 18%, and  the number of page views is 12% higher than last year.  The newsfeed page continues to be updated in order to show the stream of all APNA activities in one place.  Over the past year the APNA eLearning Center and has had 55,249 visits and since its launch in 2011, we have had a total of 35,782 orders. For more details on the website’s top content, top traffic sources, etc., see the full report in the Appendix.

APNA has continued to issue press releases to increase its visibility.  Twelve releases have been sent out over the past year.  This engendered 672,501 online impressions or number of times a press release link was seen on a website or via a newsfeed. We also continue to make use of the broad range of social media platforms to disseminate information to a continuously growing audience  – Facebook, Twitter, Google+, and Pinterest. For more detailed statistics on the use of press releases and our social networking sites, see the full report in the Appendix.

Our members-only networking site Member Bridge continues to grow in scope and utility for the members.  Unique visits to the site have increased by 14.56% over last year with 52,020 total visits.  More than 6,000 eGroup posts have been written in almost 200 communities. In the All-Purpose Discussion Forum alone, members have posted 2,237 messages. Through this forum, APNA committees are also able to learn what topics are important to the membership and further their work in those areas. We are currently in the process of unrolling a completely new version of the site, which will let members easily navigate the site on their mobile devices as well as on their computers – the opportunity to network and engage in discussion virtually any where!

To supplement our online communications, we have mailed several print pieces over the past year: brochures highlighting resources and continuing education opportunities, postcards announcing new features of APNA membership, and print newsletters packed with updates, to name a few.

We continue to reach the membership through as many communication avenues as possible.

Respectfully submitted,

Ben Evans, DD, DNP, RN APN, PMHCNS-BC
Secretary
American Psychiatric Nurses Association

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The American Psychiatric Nurses Association is accredited with distinction as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.