VIII. Website

APNA Website Report

1. APNA Website (http://www.apna.org)
2. Member Bridge (http://community.apna.org)

APNA WEBSITE

From June 1, 2014 to September 30, 2014 (as compared to June 1, 2013 – September 30, 2013):

Visits / Visitors

Visits:  162,317 – up 9.2%
Visits per Day:  1,330

• Highest on Thursday, August 28 at 2,272 visits à Email blast “Celebrating Psychiatric Nursing” sent to recognize APNA Annual Awards recipients
• Unique Visitors:  109,282 – up 12.79%
• 99,648 new visitors (61.4% of visitors) – up 1.7%
• 62,669 returning visitors (38.6% of visitors)

Number of Visits on Mobile Devices:  35,79 (22.22% of visits) - up 95.33%
Number of Visits on Tablets: 13,188 (8.12% of visits) – up 31.85%

Number of Visits by Location:

1. United States – up 11.86%
2. India – down 11.25%
3. Canada – up 0.57%
4. United Kingdom – up 13.53%
5. Australia – up 52.77%
6. Philippines – down 51.63%
7. Pakistan – down 23.35%
8. Netherlands – up 107.87%
9. Nigeria – up 31.03%
10. Indonesia – up 33.93%

Page views / Top Content

Page views:  494,689 (up 10.98%)

• Highest on June 12 at 6,624 page views à Registration opened for Annual Conference
• Unique Page views:  377,014 (up 23.31%)

Average Time on Page:  3:11 – up 2.73%

Top Content June 1, 2014 – September 30, 2014:

1. APNA Homepage – up 20.16%
2. About PMH Nurses – up 26.97%
3. Account Login page – up 44.58%
4. Annual Conference – down 4.78%
5. Graduate programs – up 21.07%
6. Continuing Education – up 13.08%
7. Member Application – up 7.23%
8. Free Continuing Education – up 43.07%
9. Online Store – up 61.49%
10. Membership in APNA – up 19.20%

Traffic Sources

• Direct Traffic:  18.7% of all traffic
• Referring Sites:  10.8%
  • 50,071 visits
  • Top Referring Sites:
    1. eLearning Center
    2. Member Bridge
    3. Nursecredentialing.org
    4. Nursingworld.org
    5. APNA Online Evaluations Site
    6. PRWeb (press releases)
    7. Nurse.org
    8. AllNurses.com
    9. JAPNA
    10. Healthecareers.com
• Search Engines:  68.7% of all visits
  • Top Keywords Searched
    1. APNA
    2. American Psychiatric Nurses Association
    3. Psychiatric Nurse Practitioner
    4. Psychiatric Nurse
    5. Psychiatric Nursing
    6. Apna.org
    7. Mental Health Nursing
    8. Mental Health Nurse
    9. Psych Nurse
    10. Psychiatric Nurse Practitioner Salary
• Social: 2.9% of all visits
  • Visits via Social Referral Site: 3,478 – up 31.54%
    1. Facebook – 1,897 up 37.26%
    2. Allnurses.com – 1,125 up 74.96%
    3. Twitter – 135 - down 40.79%
  • Actions on site using Social Sharing Plug-In on Website
    1. Email Link: 548
    2. Share on Facebook: 285
    3. Twitter: 55
    4. Print Friendly: 33
    5. LinkedIn: 17
  • Most Shared Pages
    1. APNA Homepage (657)
    2. Graduate Programs by State (314)
    3. About Psychiatric-Mental Health Nurses (251)
    4. Welcome to APNA (213)
    5. Award for Distinguished Service – Ruth ‘Topsy’ Staten (146)
        

Content Additions/Revisions

Homepage

• Graphics to highlight CPI and Annual Conference
• Simplification of APNA Quicklinks column
• Subscribe to APNA News Form

Resource Center

• 40 New Resources Added
• All sections updated to reflect continuing education available in the eLearning Center
• LACE Resources Section Reformatted

Annual Conference

• New Tool enables people to browse sessions by topic, not just by day
• Reformatted Program Pages

Get Involved

• Main navigation changed from “Committees” to “Get Involved”
• Addictions Council Section Added
• Share Your Story landing page added to encourage psychiatric-mental health nurses to share their stories about psychiatric-mental health nursing. These stories will be included in future editions of APNA News – Members’ Corner

About Psych Nurses

• New Section: Videos About PMH Nursing
• Video interviews with Grayce Sills and Shirley Smoyak available

Publications

• Buy Books Here page revised
• Scope & Standards of Psychiatric-Mental Health Nursing available
• APNA News and Members’ Corner pages reformatted
• Print Newsletters now available to download as PDFs

American Psychiatric Nursing Foundation

• Creation of donate landing page
• Use of Facebook banners to encourage donation

Chapters

• Updated Chapter Resources

Continuing Education

• Live Conference CE Certificates page added to allow attendees to access their CE Certificates from past conferences

Job Postings

• Mobile App now available

MEMBER BRIDGE

From June 1, 2014 to September 30, 2014 (as compared to June 1, 2013 – September 30, 2013):

Visits

• 18,454 visits to the site – up 26.62%
  • Desktop: 71.4% of visits (visits up 19.92%)
  • Mobile: 16.97%  of visits (visits up 45.47%)
  • Tablet: 11.63% of visits (visits up 49.65%)
• 9,432 visitors – up 26.64%
  • 3,187 Unique Log Ins
  • 11,780 total Log Ins
• Members visit an average of 4.86 (down3.85%) pages per visit
• 89,692 page views – up 21.75%
  • Top Pages Visited:

All-Purpose Discussion Forum (10,171) - up 141.49%

• Profile (5,441)
• Member Bridge Home (4,626) – up 9.75%
• Post Reply (2,394) – up 30.96%
• My Communities (1,896) – up 29.77%

Communities

• 200 Communities
  • 37,091 Content Contributions (Cumulative)
  • 2,105 total Discussion posts written
  • Library entries viewed 15,546 times
    • 213 Library entries posted

• 8,579 Subscribers to the All-Purpose Discussion Forum
• 802 Public Posts
  • 325 New Threads
  • 477 Public Replies
  • 367 Private Replies
  • 521 Unique Authors
• Daily Digest Open Rate: 18.1%
• 978 Profiles with pictures (Cumulative)
• 3,407 connections made (Cumulative)
• 1,032 Messages Sent
• 482 Contact Invitations Sent
• 2,056 Profiles created (Cumulative)
• 22 Blogs Written
  • Blogs viewed 26,801 times
• Email Notifications (Digests, Real-time, contact requests, etc.)
  • 935,705 sent
  • 178,718 viewed

Content Additions/Revisions

• Introduction of Mobile-Friendly Daily Digest Template
• In process: Website to be “bootstrapped” which will make it a responsive website, which adjusts based upon the type of device on which it is viewed.