Communications Activity Report

Unless otherwise specified, all data refers to time period of June 1 – September 30, 2015.



1. PRESS RELEASES

Data for release is cumulative from date of release to 9/22/15.

  • 09/15/15 Eight Psychiatric-Mental Health Nurses Recognized with 2015 American Psychiatric Nurses Association Annual Awards
    • 53,268 Impressions
    • 1,410 Reads
    • 173 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 16
      • Email Release: 1 (6%)
      • PDF: 2 (13%)
      • Print: 13 (81%)
    • Clicks on links in release: 9
  • 09/9/15 American Psychiatric Nurses Association Announces Election of New Members to Board of Directors, 2016 Nominating Committee
    • 238,787 Impressions
    • 1,667 Reads
    • 170 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 21
      • Email Release: 1 (5%)
      • Print: 20 (95%)
    • Clicks on links in release: 5
  • 08/25/15 American Psychiatric Nurses Association Announces Election of New Members to Board of Directors, 2016 Nominating Committee
    • 63,183 Impressions
    • 2,376 Reads
    • 246 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 40
      • Email Release: 2 (5%)
      • PDF: 9 (23%)
      • Print: 29 (73%)
    • Clicks on links in release: 9
  • 08/18/15 Journal of the American Psychiatric Nurses Association Boosts Visibility and Reach with Inclusion in Thomson Reuters Indexes
    • 264,201 Impressions
    • 1,925 Reads
    • 203 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 33
      • Email Release: 4 (12%)
      • PDF: 4 (12%)
      • Print: 25 (76%)
    • Clicks on links in release: 3
  • 07/28/15 American Psychiatric Nurses Association Transitions in Practice Certificate Program to Improve Mental Health Care Through Continuing Nursing Education
    • 86,632 Impressions
    • 1,649 Reads
    • 215 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 33
      • Email Release: 2 (6%)
      • PDF: 2 (6%)
      • Print: 29 (88%)
    • Clicks on links in release: 14
  • 07/21/15 20 Nursing Students Awarded American Psychiatric Nurses Association’s Board of Directors Student Scholarship
    • 79,732 Impressions
    • 7,686 Reads
    • 238 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 62
      • PDF: 6 (10%)
      • Print: 19 (31%)
      • View iFrame: 25 (40%)
      • Hover over iFrame: 12 (19%)
    • Clicks on links in release: 4
  • 06/30/15 American Psychiatric Nurses Association 29th Annual Conference: Continuing Education and Collaboration in Psychiatric-Mental Health and Nursing
    • 75,575 Impressions
    • 1,982 Reads
    • 260 Pickups, including Boston Globe, Miami Herald, Star Tribune
    • Total Release Interactions: 90
      • PDF: 3 (3%)
      • Print: 24 (27%)
      • View iFrame: 41 (46%)
      • Hover over iFrame: 22 (24%)
    • Clicks on links in release: 12


2. ONLINE COMMUNICATIONS

  • APNA Newsfeed Page
    • 50 posts to the Quick Updates section
  • Member Bridge
    • 11 Announcements
  • Emails
    • 6.29% unsubscribe rate
Emails Sent via Constant Contact Software
Sent
Bounces
Opens
Clicks
Forwards
Overall
890988
3.8% 
(34286)
27.4% 
(234836)
16.0% 
(37678)
0.1% 
(139)
Last 3 months
169351
3.7% 
(6276)
21.9% 
(35764)
13.9% 
(4981)
0.0% 
(7)

 


3. APNA NEWS – ONLINE NEWSLETTER

Emailed out Once a Month (4 sent June 1, 2015 – September, 2015)

Members’ Corner Issue – bi-monthly (July, September)
  • 2 President’s Messages
  • Members featured in Member News, Member Profiles, and Articles: 29
APNA News Statistics Feb. 2015-September 2015
Issue
sent
bounces
%
clicks
%
html opens
%
unsubscribes
February 2015
19635
413
2.1%
900
4.6%
6629
33.8%
14
March  2015
(Members' Corner)
19873
382
1.9%
1227
6.2%
6700
33.7%
25
April 2015
20089
404
2.0%
1676
8.3%
6466
32.2%
21
May 2015
(Members' Corner)
20230
382
1.9%
912
4.5%
5906
29.2%
12
 June 2015
20305
296
1.5%
1025
5.0%
5840
28.8%
28
 July 2015
(Members' Corner)
20398
278
1.4%
1058
5.2%
5898
28.9%
17
 August 2015
20506
225
1.1%
884
4.3%
5823
28.4%
23
 September 2015
(Members' Corner)
20728
237
1.1%
901
4.3%
5652
27.3%
27

 


4. SOCIAL MEDIA


Facebook
Facebook Net Likes
  • 6,450 Likes
  • Highest number of new likes generated with the September 3rd #tbt (Throwback Thursday) post about Hildegard Peplau’s birthday: #‎tbt: This week in 1909, mother of #‎psychiatricnursing Hildegard Peplau was born! Her innovative work revolutionized the field of psychiatric-mental health nursing.
  • Top Five Posts:
Twitter

Top 5 Tweets:

Tweet text

impressions

engagement

retweets

favorites

clicks

Can't wait for @bcuban's keynote at #PMHNcon? Hear him speak about his journey from #addiction to #recovery: http://linkd.in/1dKkpUd

3002

0.2%

1

1

1

Suicide and Race http://1.usa.gov/1GZpkrM  via @SAMHSAgov

1053

0.8%

2

0

2

Congrats to the Board of Directors Student Scholars to be honored at #PMHNCon! See the full list: http://www.apna.org/i4a/pages/index.cfm?pageid=5314 … #psychiatricnursing

1013

0.4%

2

0

2

House bill addresses #mentalhealth services, research and records http://buff.ly/1K6Pmij  via @modrnhealthcr

952

0.4%

1

0

2

This month in JAPNA: #metabolicsyndrome screening, magnetic resonance spectroscopy and #substanceabuse, and more: http://buff.ly/1K2tvuM

802

0.2%

0

1

1


Pinterest

Data only available for past 30 days

  • 314 Followers
  • 56 Average Daily Impressions (+2.33%)
  • 9 Boards: Paving the Way, CPI, Annual Conference, Reading List, Chapters, Continuing Education
    • 145 Pins

Google +

Data only available for past 90 days.

  • 419 Followers, 24,343 views since page creation

YouTube



5. PRINT COMMUNICATIONS

  • New Member Packet – Includes welcome letter, Resource Center Brochure, eLearning Center Brochure, ANA eMembership Postcard, Scope & Standards Postcard
  • Elections postcard mailed June 2015
  • Print Newsletter mailed to members and recent lapsed members August 2015
  • 2 Rounds of Annual Conference Registration Brochures: Mailed June 2015, August 2015
  • Upcoming: APNA Transitions in Practice Brochure distributed at Annual Conference, About APRN-PMHs Brochure

 

AMERICAN PSYCHIATRIC NURSES ASSOCIATION and APNA-Logoare registered in the U.S. Patent and Trademark Office as trademarks of the American Psychiatric Nurses Association.
The American Psychiatric Nurses Association is accredited with distinction as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.