2016 APNA Secretary's Report

Dear Colleagues,

The APNA Secretary is responsible for corporate records and taking meeting minutes during official meetings of the APNA Board of Directors. During the past year, the Board of Directors conducted face-to-face meetings on October 27, 2015, February 18-19, 2016, and June 8-9, 2016. Conference calls were held on November 10, 2015, December 8, 2015, January 12, 2016, February 9, 2016, March 8, 2016, April 12, 2016, May 10, 2016, July 12, 2016, August 9, 2016, September 13, 2016, and October 11, 2016.

"More than 3,000 nurses have participated in our webinars, Effective Treatments for Opioid Use Disorder: Educating and Empowering Nurses During an Epidemic, and approximately 1,000 nurses [are] taking or have completed the APNA Transitions in Practice Certificate Program."

Membership has increased since the last activity report. Based on dues revenue collected from October 1, 2015 through September 30, 2016, there has been an increase of 5.7% over the same period last year. Current membership as of September 30, 2015 is 11,038. New members from October 1, 2015 to September 30, 2016 are 2,877, and is an increase over the same period a year ago of 4.3% .

The website continues to help APNA serve as your resource for psychiatric-mental health nursing. Visits to the site are up 9.45%, with 3.45% more people visiting our site this year than last. Visitors view 3.36% more pages each visit than last year.  For more details, see the full report in the Appendix. (Please note: These percentages do not fully reflect total traffic this year due to an error on our vendor’s part in collecting the information.)

Over the past year the APNA eLearning Center has had 70,098 visits (a 21% increase over the past year) and, since its launch in 2011, we have had a more than 66,000 orders. More than 200 sessions are available to access online, altogether offering more than 250 contact hours. Not included in these numbers are the more than 3,000 nurses who have participated in our webinars, Effective Treatments for Opioid Use Disorder: Educating and Empowering Nurses During an Epidemic, and the approximately 1,000 nurses who are taking or have completed the APNA Transitions in Practice Certificate Program. (See the Appendix for more information.)

Our members-only networking site Member Bridge continues to grow in scope and utility for the members. Unique visits to the site have increased with 105,875 total visits this year.  More than 7,000 eGroup posts have been written in more than 250 communities. In the All-Purpose Discussion Forum alone, members posted 3,739 messages over the past year.

APNA continues to issue press releases to increase its public visibility, with nine releases issued this year. This engendered 1,260,790 online impressions (number of times a press release link was seen online). We also continue to use a broad range of social media platforms to disseminate information and engage, including Facebook, Twitter, Google+, and Instagram. For more detailed statistics, see the full report in the Appendix.

To supplement our online communications, we mailed several print pieces over the past year: brochures highlighting resources and continuing education opportunities, postcards on features of APNA membership, and print newsletters packed with updates, to name a few.

We continue to reach the membership through as many communication avenues as possible.

Respectfully submitted,

Joyce Shea, DNSc, APRN, PMHCNS-BC
Secretary
American Psychiatric Nurses Association

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The American Psychiatric Nurses Association is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.