IX. APNA Communications

June 1, 2014 – September 30, 2014

  1. Press Releases
  2. Online Communications
  3. APNA News
  4. Social Media
  5. Print Communications

 


 

1. Press Releases

4 Press Releases Issued via PR Web since June 1, 2014. Data for each release is cumulative from date of release to 10/17/14.

2. Online Communications

  • 664 contacts from online sign-up form on homepage
  • APNA Newsfeed Page
    • 51 posts to the Quick Updates section
  • Member Bridge
    • 17 Announcements
    • 4 button ads on Daily Digests

3. APNA News – Online Newsletter

  • Emailed out Once a Month (4 sent June 1, 2014 – September 30, 2014)
    • 70,285 total newsletters sent (+47.2%)
    • Average Open Rate: 21.33% (-0.47%)
    • 777.25 average clicks per newsletter (+2.6%)
  • Members’ Corner Issue – bi-monthly (June 2014, August 2014)
    • 2 President’s Messages
    • Members featured in Member News and Member Profiles: 28

4. Social Media

  • Facebook
    • 5,934 total fans
    • Average Reach of 558 users for any page activity
    • Top Posts:
Published
Post
Organic Reach
Engagement*
09/23/2014
4:49 pm
"As psychiatric-mental health nurses we often forget to tell our stories...we don’t speak up and talk about the joy of what we do often enough." Take a moment to share one of your stories with us here: http://goo.gl/5kAx3r
2K
149
64
09/19/2014
3:33 pm
Nick's 3 Reasons to donate to the American Psychiatric Nursing Foundation: 1. Research is what lays the groundwork for advancements in the practice of psychiatric-mental health nursing and for better patient outcomes. 2. Research provides the evidence which demonstrates the value psychiatric-mental health nurses bring to health care systems....
1.2K
16
81
09/10/2014
9:44 am
For World Suicide Prevention Day, a graphic to help inform and educate. #EndSuicide
1.4K
89
56
09/03/2014
4:50 pm
Weds Question: What's on your list of essential skills that ALL nurses should have, regardless of setting or specialty?
1.1K
115
45
09/02/2014
5:51 pm
“She is a visionary with the ability to see possibilities instead of barriers.” http://buff.ly/1nSBzOy #nursing #mentalhealth #PMHNCon
2.1K
102
268
08/29/2014
5:59 pm
“I chose psychiatric-mental health nursing because I wanted to help alleviate some of the suffering of people." http://buff.ly/1B1aWio
1.8K
23
86
08/29/2014
12:52 pm
Refresh...rejuvenate...rekindle...reignite your passion for psychiatric-mental health nursing at the APNA Annual Conference! Remember, Early Bird registration ends Monday, September 9th.
2.2K
143
53
08/25/2014
2:13 pm
"Healthcare reform and the increasing demand for mental healthcare means nurses at all levels of practice should avoid making the artificial distinction between mental and physical health and look at the whole patient, in keeping with their training, mental health nurses said." Part 2 of a great piece: http://goo.gl/MHUsF2
4.9K
160
131
08/21/2014
11:29 am
"The most important thing a nursing program can do to prepare nurses to care for patients with mental illness, say those who teach psychiatric/mental health nursing, is to teach them that mental health issues are widespread among the population and that someone with mental illness deserves the same care, compassion and respect as any other patient." http://goo.gl/rSSQur
10K
294
384
08/13/2014
5:15 pm
Weds Question: What TV shows and movies do a good job of showing mental illness in a way that helps to dispel stigma? (In honor of tonight's #VoiceAwards!)
2K
211
35
08/11/2014
5:30 pm
BIG news! The 2014 Edition of Psychiatric-Mental Health Nursing: Scope & Standards of Practice eBook is now at the fingertips of every APNA member! http://goo.gl/pk4Qds
1.4K
17
45
07/30/2014
7:00 pm
Weds Question: Imagine you're talking to someone whose only knowledge of psychiatric-mental health nursing is based on Nurse Ratched. How do you explain to them what psych nursing is really about?
1.9K
186
41
07/29/2014
3:00 am
Meet the newly-elected members of the APNA Board of Directors - http://bit.ly/1nxgFar
1.7K
46
9
07/23/2014
7:00 pm
Coming to Indianapolis... the best clinical topics, research studies, education strategies, and best practices for providing care to people with mental health issues!
1.3K
70
61
07/08/2014
3:03 am
Earn up to 130 contact hours with just 1 conference registration?! #PMHNCon http://bit.ly/1mC8xqm
2.1K
131
26
07/02/2014
3:24 pm
Weds Question: What's one tip you would give a new psych nurse on the prevention of behavioral emergencies?
3.3K
380
128
06/21/2014
3:28 pm
Long-term heavy marijuana use leads to a 12% reduction in hippocampal volume. -> Great presentation on cannaboids (medical use, abuse, pharmacotherapy, and assessment of consequences) by Christian Teter! #CPI2014
3.4K
128
132
06/21/2014
3:26 pm
Did you know? The potency of THC in marijuana is now up to 12%...it was 4% in 1995 #CPI2014
1.8K
24
52
06/21/2014
11:58 am
Did you know? Of the 5% of women who meet the criteria for PMDD, almost 6% meet the criteria for Bipolar I Disorder & 5% meet the criteria for Bipolar II disorder. #CPI2014 (Session 1008 - Laura G. Leahy, DrNPc, APN, PMH-CNS/FNP)
1.5K
12
37
06/20/2014
3:07 pm
In persons with schizophrenia, "awareness of being ill (insight) is among the top 2 predictors of long-term medication adherence." - Keynote Xavier Amador #CPI2014 What's the other predictor? Post your best guess!
3.2K
213
136
06/20/2014
8:47 am
Happening Now: Great Keynote by Clinical Director Heilig from NIDA and NIAAA on personalized medical treatments for alcohol #addiction! #CPI2014
1K
19
9

*(Clicks / Likes, Comments, and/or Shares)

  • Twitter
    • 2,273 followers
    • 93 Tweets
  • Pinterest
    • 245 Followers
    • 96 Average Daily Impressions
    • 7 Boards: Paving the Way, CPI, Annual Conference, Reading List, Chapters
      • 132 Pins
  • Google +
    • 363 followers
    • 13,247 views since page creation
  • YouTube
    • 59 Videos – Embedded on APNA website and viewable on YouTube
    • 40 Subscribers
    • 1,490 Views
Video
Views
601 (40%)
3,965 (47%)
198 (13%)
260 (3.1%)
183 (12%)
191 (2.3%)
160 (11%)
1,316 (16%)
96 (6.4%)
559 (6.7%)


5. Print Communications

  • Print Newsletter: July 2014, Winter 2015
  • Annual  Conference Registration Brochure
  • APNA eLearning Center Brochure
  • JAPNA Editor Search Letter
  • Scope and Standards Post Card
  • Member Bridge User’s Guide – Upcoming for Winter 2015
AMERICAN PSYCHIATRIC NURSES ASSOCIATION and APNA-Logoare registered in the U.S. Patent and Trademark Office as trademarks of the American Psychiatric Nurses Association.
The American Psychiatric Nurses Association is accredited with distinction as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.