2015 APNA Secretary's Report
The APNA Secretary is responsible for corporate records and taking meeting minutes during official meetings of the APNA Board of Directors. During the past year, the Board of Directors conducted face-to-face meetings on October 21, 2014, February 26-27, 2015, and June 10-11, 2015. Conference calls were held on November 11, 2014, December 9, 2014, January 13, 2015, February 10, 2015, March 10, 2015, April 14, 2015, May 12, 2015, July 14, 2015, August 11, 2015, September 8, 2015, and October 13, 2015.
Membership has increased since the last activity report. Based on dues revenue collected from October 1, 2014 through September 30, 2015, there has been an increase of 8% over the same period last year. Current membership as of September 30, 2015 is 10,415. New members from October 1, 2014 to September 30, 2015 are 2,706, and is an increase over the same period a year ago of 9% .
During the past year, the website has continued to help APNA serve as your resource for psychiatric-mental health nursing. We unveiled updated looks for both the APNA website and our community site Member Bridge this year to enhance the user experience and ensure that our resources, information, and communities meet the members’ needs as well as that of the broader public. Visits to the site are up 13%, as is the number of people who have visited our site. Likewise, the number of pages viewed by visitors is 12% higher than last year. For more details on the website’s top content, top traffic sources, etc., see the full report in the Appendix.
Over the past year the APNA eLearning Center and has had 58,269 visits and, since its launch in 2011, we have had a total of 50,029 orders. More than 200 sessions are available to access online, altogether offering more than 250 contact hours. In July of this year we also unveiled the APNA Transitions in Practice Certificate Program, which is housed on a new and improved eLearning platform. We have had approximately 200 orders of this program thus far, and interest from other institutions and individuals is quickly growing. More information can be found in the Appendix.
Our members-only networking site Member Bridge continues to grow in scope and utility for the members. Unique visits to the site have increased over the last year with 83,517 total visits. More than 7,000 eGroup posts have been written in more than 200 communities. In the All-Purpose Discussion Forum alone, members have posted 3,049 messages. Through this forum, APNA committees are also able to learn what topics are important to the membership and further their work in those areas.
APNA has continued to issue press releases to increase its visibility. Nine releases have been sent out over the past year. This engendered 1,041,395 online impressions or number of times a press release link was seen on a website or via a newsfeed. We also continue to make use of the broad range of social media platforms to disseminate information to a continuously growing audience – Facebook, Twitter, Google+, and Pinterest. For more detailed statistics on the use of press releases and our social networking sites, see the full report in the Appendix.
To supplement our online communications, we have mailed several print pieces over the past year: brochures highlighting resources and continuing education opportunities, postcards announcing features of APNA membership, and print newsletters packed with updates, to name a few.
We continue to reach the membership through as many communication avenues as possible.
Ben Evans, DD, DNP, RN APN, PMHCNS-BC
American Psychiatric Nurses Association