APNA Website Report

1. APNA Website (http://www.apna.org)
2. Member Bridge (http://community.apna.org)
 

APNA Website

From June 1, 2015 to August 31, 2015 (as compared to June 1, 2014 – August 31, 2014):

Visits / Visitors

Visits:  128,285 – up 10.22%
Visits per Day:  1,394

  • Highest on Thursday, August 27th at 2,182 visits: Email announcing the return of Simon and Verna as animated conference guides sent, YouTube video posted to website
  • Unique Visitors:  85,356 – up 7.96%
  • New Users: 59.3% of visitors – down 1.4%
  • Returning Visitors: 40.7% of visitors – up 1.4%
  • Average Time on Website: 3:24 – up 6.43%

Visits on Mobile Devices:  27,661 (21.56% of visits) - up 6.84%
Visits on Tablets: 9,357
(7.29% of visits) – down 2.15%

Visits by Location:

  1. United States – up 8.52%
  2. India – up 44.90%
  3. Canada – up 28.07%
  4. United Kingdom – up 29.61%
  5. Australia – up 36.05%
  6. Philippines – up 30.54%
  7. Russia – up 1,681.82%
  8. Pakistan – up 20.28%
  9. Malaysia – up 87.68%
  10. Japan – up 34.75%
     
Page views / Top Content

Page views:  412,906 (up 14.96%)

  • Average pages Viewed Per Session: 3.22 – up 4.30%
  • Most page views on June 18th at 8,028 page views à Email announcing that registration for the APNA 29th Annual Conference is open
  • Average time on page: 1:32 – up 0.07%

Top Content June 1, 2015 to August 31, 2015:

  1. APNA Homepage – up 11.96 %
  2. About PMH Nurses – down 25.46%
  3. Member Login – up 20.95%
  4. Annual Conference – up 29.42%
  5. Forgotten Password – up 60.71%
  6. Graduate programs – up 7.23%
  7. Continuing Education – up 14.87%
  8. Membership Application – up 28.54%
  9. Annual Conference Registration – up 88.22%
  10. Free Continuing Education – up 9.18%

Traffic Sources
  • Direct Traffic:  18.2% of all traffic
  • Referring Sites:  10.9%
    • 13,977 visits
    • Top Referring Sites:
      1. Member Bridge
      2. eLearning Center
      3. Nursecredentialing.org
      4. Bing.com
      5. Data.express-evaluations.com
  • Search Engines:  69.1% of all visits (up 23.97%)
    • Top Keywords Searched
      1. APNA
      2. American Psychiatric Nurses Association
      3. APNA conference 2015
      4. Psychiatric Nurse Practitioner
      5. Psychiatric Nursing
      6. APNA conference
      7. Psychiatric nurse
      8. Apna.org
      9. www.apna.org
      10. chapter
  • Social: 0.9% of all visits (down 3.41%)
    • Visits via Social Referral Site: 1,187 – up 46.54%
      1. Facebook – 828 - up 102.44%
      2. Allnurses.com – 206 - down 26.95%
      3. LinkedIn – 71 – up 610%
    • Actions on site using Social Sharing Plug-In on Website
      1. Email Link: 299
      2. Share on Facebook: 81
      3. Twitter: 23
    • Most Shared Pages
      1. Annual Conference (240)
      2. Homepage (188)
      3. JAPNA (123)
      4. APRN Resources (98)
      5. Graduate programs (59)
Website Refresh

New look and homepage design for www.apna.org introduced September 17, 2015.
 



Member Bridge

Current Stats - Since Inception
Agreed to Terms
12871
Communities
182
Community Members
54777
Connections Made
4152
Content Contributions
46605
Engagement Score
2455080
People with > 2 Friends
1047
Profiles Created
2548
Profiles with Pictures
1288
Total Logins
318115
Unique Logins
14404


From June 1, 2015 to September 30, 2015:

Community Discussions
 
All Communities
Subscribed
Unsubscribed
Total Public Messages
New Threads
Public Replies
Members
5938
4266
1872
758
1114
29821
All Purpose Discussion Forum
Subscribed
Unsubscribed
Unique Contributors
Total Public Messages
New Threads
Public Replies
2,399
1,690
770
1,163
365
798
Message with the most recommends
RE: Requirement for PMH NP - Masters or Doctors?
Message with the most replies
RE: Multidisciplinary Behavioral Health Treatment Plan

Logins:
 
Total Logins During Date Range
Unique Contacts During Date Range
27,756
4,974

Resource Libraries:
  • 662 Total Resources Shared (cumulative)
  • 3,947 Views
  • 4,808 Downloads
Top 5 Entries June 1 – September 30
Library Name
Entry Title
Created
Views
Downloads
All-Purpose Discussion
Associative Stigma in Psychiatric Nursing
6/1/2015
267
198
All-Purpose Discussion
Writing DSM-5 Diagnoses: Introductory Notes
6/9/2015
232
220
All-Purpose Discussion
Six Web based Modules from the Substance Abuse Research Education and Training (SARET) Project
6/22/2015
221
219
All-Purpose Discussion
Sharing of Introductory Notes on DSM-5
6/14/2015
116
166
All-Purpose Discussion
Competencies for Psych Nurses
8/26/2015
101
139

Mentor Match:
  • 197 Mentors Enrolled
  • 345 Mentees Enrolled
  • 20 Mentorships
Search Terms:
 
Top 10 Search Terms
Use Count
safety
135
private practice
107
charting
96
aprn practice
96
psychotherapy
83
contraband
80
rn practice
79
pmhnp
79
prescribing
74
suicide risk assessment
66

Platform Upgrade

Active on July 30, 2015

  • Website is now responsive – can be viewed across devices
  • Users now have ability to edit messages
  • New Streamlined look and navigation
AMERICAN PSYCHIATRIC NURSES ASSOCIATION and APNA-Logoare registered in the U.S. Patent and Trademark Office as trademarks of the American Psychiatric Nurses Association.
The American Psychiatric Nurses Association is accredited with distinction as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.